Our approach
Senior Bandwidth Included. ALTERA has the senior experts and resourcing to deliver consistently high quality work without compromises. No corners cut, nothing cookie-cutter, no distractions.
Context Counts. Each project kicks off with rigorous contextual analysis to fully understand the business and marketing context, audience, research goals, client and third party data sources. Better preparation means better design and execution.
A Focus on Outcomes Over Tools. At times the mechanics of research take centre stage- the technique, tools or data. ALTERA’s agnostic and flexible toolkit adapts to your objectives. We focus on solving your problem, not on selling a product, tool or technique.
Insights Built for Execution. Today’s accelerated business operating rhythm and data proliferation mean descriptive, tactical research is DOA. Effective data and insights must be delivered at-speed, shaped for senior cut-through and execution across the business. ALTERA exists to dive deep, spark insight, fuel creativity and inspiration, while keeping a pragmatic focus on commercial execution.
Our toolkit
ALTERA employs a flexible and diverse research & analysis toolkit to deliver to your specific project goals
Qualitative techniques such as online and offline focus groups, depth interviews, workshops, communities and ethnography. ALTERA is also able to deliver senior B2B interviews at the required level up to C-level and usability testing for online and apps.
Quantitative methods, employing survey based research and where suitable use of advanced analysis techniques and integration of complementary data such as measurement, CRM, financial, sales or third party data.
Data analytics for Marketing & Media Measurement to model and measure the links between consumer behaviour, marketing performance and CX/UX performance; and to activate research for media and sales.
Research technology and platforms are an increasingly critical component of research execution from qual, quant and CX platforms and recent Gen AI advances in areas like automated interviewing, NLP and AI agents. ALTERA will recommend the most suitable tools for each engagement.