Our Services
ALTERA works with agencies and brand owners to evolve and grow the performance of their insights programs, brands and businesses.
ALTERA’s core capability is insights and strategy consulting for brand owners and marketers.
For agencies and consultants we also advise and partner on growing agency performance and profitability.
Insights & Strategy Consulting
Develop Effective Strategies
ALTERA can inform and guide business and marketing strategy via Landscaping, Usage & Attitude and Concept Development and Testing using exploratory qualitative techniques; and quantitative techniques for more definitive measurement and sizing.
Understand Marketing Performance
Dive deeper into consumer behaviour and drivers and marketing performance via Ethnography, Shopper research, Brand and Advertising research, measurement, testing and analysis. Or generate first party data and thought leadership content for marketing and PR.
Optimize Customer & User Experience
Understand, model and measure the overall omnichannel customer journey or narrow the focus to online, app or e-commerce performance. Track and refine CX and UX for immediate gains, innovation success and effective on-going management.
The Business of Insights & Consulting
Strategic Growth & Market Expansion
For insights agencies and vendors, growth can be hard to sustain in a $5bn APAC insights market that is complex and disrupted, requiring strategic clarity and effective execution to succeed.
For start-ups, scale-ups and turn-arounds, ALTERA partners agency and restech leaders to develop winning growth strategies for Asia Pacific, from planning; to capability development and training; and hands-on execution.
We don’t just hand over a deck; we deliver effective GTM strategies, territory and channel expansion tactics and sales enablement; to ensure your growth is both aggressive and sustainable.
Drive Profitability
Insights and consulting leaders today are ‘squeezed’ to do more with less: deliver growth and transform, while steadily growing resource efficiency and EBITDA, even as vendor spend remains high and legacy processes difficult to change.
ALTERA works with clients to conduct a Margin Audit to map cost drivers, then identify and execute on efficiency opportunities spanning program design, research workflow, vendors, data acquisition, talent and technology.
Delivering quality research and consulting does not require premium overheads.
Innovation, Data & Technology
Gen AI is accelerating the evolution of research platforms, tools and data, driving innovation in how agencies and insights teams operate.
ALTERA cuts through the hype to work with agencies and client-side teams to review, plan and deploy their data and technology, from design to vendor selection and implementation.
Innovating in technology and data carries risk. ALTERA will ensure that your program delivers on quality, cost and productivity expectations, whether you require a ground-up re-design or a focused review of specific components of your program.
Let’s Work Together
If you're interested in working with ALTERA, or if you’re just curious and would like to talk, reach out via the Contact page or hello@alterastrategy.com