Expertise

ALTERA’s senior team has extensive expertise in the following fields

  • B2B with a focus on technology and professional services

  • Telecommunications & Technology including consumer, B2B and SaaS

  • Media with a focus on online media including brand, measurement, innovation and CX/UX

  • Financial Services across banking, insurance and investment with a focus on brand, innovation, CX/UX

  • Government across Federal, State and agencies, covering program evaluation, comm’s development and CX / UX evaluation. 

  • Lifestyle including travel, wine, fashion, gourmet and marine with a focus on destination, winery & region marketing.

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Team

ALTERA Strategy is headed by James Burge, an executive leader and strategist with more than 25 years of experience in agency management and consulting for the services, B2B, finance, tech, media, travel and government sectors.

James has led insights and data businesses throughout the life cycle, from high-growth start-ups (RedSheriff, SanMartin&Co) to scale-ups (Research Now, Dynata) and NielsenIQ’s CMI unit, one of Asia Pacific’s largest. He has consulted to many of APAC and ANZ’s largest brands and the public sector in ANZ, Singapore and Spain. 

ALTERA works with an agile talent model ensuring a senior multi-disciplinary team built for your requirements. Our network includes:

  • Quantitative Specialists: Experts in innovation, path-to-purchase, brand and CX across FMCG, Govt, and Services. 

  • Qualitative Strategists: Deep-dive consumer and B2B researchers who explore creatively and uncover the "why".

  • UX/CX Leads: Experts in UX design, usability testing, journey mapping and CX measurement, versed in finance, telco and government.

  • Data Ops & Analytics: Senior analysts who ensure high-fidelity data and rigorous execution.

  • Brand, Media & Trend Consultants: Senior experts to translate data and insights into actionable media and marketing strategies.

    Data & Technology Partners: ALTERA is platform agnostic, maximizing flexibility and efficiency. We partner with leading data collection vendors; research and CX platforms; and data analysis and visualisation tools. Our focus is on responsive partners, able to flex to our client’s requirements with robust, efficient and secure solutions. 

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